Creative look and feel for Wayfair’s 72-Hour Clearout promotional campaign. The campaign performed above expectations each time it was launched. Originally intended for a quarterly launch, the exceptional performance of creative informed the decision by the promotions team to run this on a monthly instead of a quarterly basis. Creative assets were designed with efficiency in mind and became one of the first campaigns that could be launched with minimal updates, contributing to substantial time savings for creative teams and partners.

Campaign Design & Art Direction
Thayer Newport

Motion
Ian Morris

Copy Direction
Luke Pacer