Wayfair Cyber Week

To compete with the industry’s earlier launch of Black Friday & Cyber Monday promotions, we were given the task to create show-stopping Cyber Week creative, that would feel new and exciting between phases, as well as keep the customer’s interest during the month-long time frame that this would be visible on-site. With six phases for this campaign ‘Light. It. Up.’ is the idea of turning on the holiday switch early, with building visual representations through the use of light in both graphics and motion. Neon, or Disco Ball, the season should feel energizing, charging up throughout the phases before reaching the most impactful peak of Black Friday. Showing the customer that the deals are getting better and building anticipation of Wayfair’s lowest prices of the year.

Keeping in alignment with the Promo System, and Brand Equity goals, creative leaned into Wayfair’s signature purples. With the darkest purples being visible for Black Friday’s big launch, adding to the impact. Red and Mint Green are brought in as accents.

Design

Thayer Newport, Austin Holloway

Copy

Luke Pacer, Laura Yacoe

Motion

Ian Morris, Lauren Schmitt