Rebrand of Ammonoosuc Conservation Trust, a land trust located in Northern New Hampshire. Created new logo based on core conservation values, outlined by the board and members. Established brand guidelines to aid them in executing their brand across all touchpoints. Carried the logo through additional icons that represented places of interest on trail maps. Illustrated limited-edition t-shirts that focused on the Rainbow Trout (an important conservation effort) and the trust’s 20th Anniversary.